What do aluminium, PS, and cardboard easels offer?
Aluminium, PS, and cardboard easels stand out because they cover a wide range of commercial, promotional, or informational uses. The key lies in their structural versatility, as you can choose materials based on the level of exposure, duration of use, and the type of message you want to display.
Options of one or two sides for better communication
A detail that often makes a difference is whether the easel is single or double-sided. Why does this matter? Because if you place it in a hallway, pedestrian street, or entrance, having visibility from both sides gives you double the reach. Conversely, if it is against a wall or in a display corner, a single side can be more than enough. This choice influences the price, visibility, and the type of graphic design to be shown.
Why choose between aluminium, PS or cardboard easels?
Each material responds to a different context. Aluminium is durable, lightweight, and weather-resistant, making it ideal for outdoor or constant use. PS (polystyrene) is more economical but still resistant, with good rigidity for indoor or covered outdoor use. And if you need something temporary or just for an event, cardboard easels are an excellent solution: economical, recyclable, and quick to assemble.
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Aluminium, PS, and cardboard easels: Available formats
It’s not just about design; size and the easel’s system of use also play a significant role. The variety of formats and functional accessories is one of the reasons why these supports remain so popular.
Standard measurements and recommended uses
Aluminium, PS, and cardboard easels come in different sizes so you can choose the one that best suits your preferences. Each size corresponds to a type of content. For example, if you are displaying a menu, prices, or promotions with minimal text, compact models are sufficient. But if you want to include more information or large visual elements, a larger easel will be necessary. Additionally, the larger the size, the more important it becomes for the easel to have good stability and anti-reflective protection, especially if it will be outdoors.
Valuable accessories
One of the most valued technical details today is the inclusion of anti-slip feet. These supports improve grip on the floor, prevent slipping caused by wind or uneven surfaces, and ensure the easel remains stable all day. Meanwhile, many models include anti-reflective covers, essential if the easel is exposed to intense natural light. This detail guarantees that the message is clearly visible regardless of the time of day or viewing angle. There are also models with a ‘click’ opening system, allowing graphics or sheets to be changed quickly without dismantling the aluminium, PS, or cardboard easel. This is especially useful in businesses with daily or weekly promotions, where frequent updates are part of the strategy.
How to choose the ideal aluminium, PS, or cardboard easel according to your needs?
Indoor, outdoor or both
If you plan to use the easel exclusively indoors, such as inside a store, mall, or corridor, you can opt for lighter models, including cardboard or PS. But if it will be outdoors, exposed to wind, sun, or temperature changes, reinforced aluminium with anti-slip features is the best choice. Also consider the environment: a large easel might be unnecessary in a small space, and a small one could go unnoticed in a busy avenue or transit area.
Graphic content or handwritten messages
Some businesses prefer to write the message daily. In this case, it is advisable to select a model that allows writing with chalk or markers (such as chalkboards or matte black surfaces). On the other hand, if you plan to work with professional graphic design, it is better to opt for aluminium, PS, or cardboard easels with a clip frame, which allow inserting and removing printed materials protected by an anti-reflective sheet. In both cases, the message must be clear, well-organised, and appropriately sized for the easel. There is no point in having a large support if the information is unreadable or confusing.